I am the person who will actually be looking at your store.
John Fidi. I have run my own ecommerce stores since 1996, and I still do. Go Live Design Co. is the part of that where I do the same work on somebody else’s store.
The short version
Every claim on this page is either checkable in a public tool or verifiable in a page header. That is deliberate.
Most consultants have no horse in the race.
I run CondomDepot.com — a WooCommerce store I have operated since 1996. About 26,000 organic visits a month, up from under 10,000 eighteen months ago. Check it yourself in Semrush, US Domain Overview.
John Fidi, Founder · Go Live Design Co.It is a live store, not a case study. Real payment processing, real chargeback exposure, a restricted product category and zero paid traffic. Go Live, Inc. is the company behind it, which is also why this consultancy is called what it is.
I would rather you verify it than believe it. Ninety seconds in Semrush settles the whole question.
CondomDepot.com · organic traffic
2.7× in 18 monthsSemrush US, monthly organic sessions. Pulled September 4, 2026. Refreshed quarterly.
Thirty years of being the person who gets the 11pm call.
I started selling online in 1996, before most of the tooling that people now argue about existed. Since then the platform has changed four times, the payment landscape has changed more than that, and the work has stayed roughly the same: something is quietly costing you orders and nobody in the building has the time to go find it.
I am not describing that from the outside. When a gateway starts declining one card type, when an update takes the cart down on a Saturday night, when an ad platform stops approving an entire category with no appeal, that is my weekend and my money. It happened this year.
That is the whole reason this service exists in the shape it does. Three prices, published. No discovery call. No retainer. You send a URL, I tell you what I found, and you decide what happens next.
Restricted categories are a normal Tuesday here.
Supplements, sexual wellness, CBD, nutra. If your category is one that makes processors nervous and ad platforms twitchy, you already know how short the list of people who will work on it is.
High-risk processing, chargeback ratios that get watched, age gates, ad accounts that stop approving a whole product line without explanation, and the compliance work that sits underneath all of it. I deal with this on my own store, so it is not a special engagement and it is not priced differently.
What that means in practice
The last one is why the chart above matters more than it looks. That store grew on organic alone, in a category that cannot buy its way out of a problem.
Three things worth knowing before you hire me.
Start with the free look.
Send your store URL. Three specific findings back within a business day. No call, no charge, and no follow-up if you do not want one.