An ecommerce audit that finds what your team stopped seeing.
Your store is not on fire. It is working, and it is leaking. Send me the URL and I will spend a working week inside it, then hand you a written findings list and a recorded walkthrough of exactly what is costing you orders.
The Audit
- Checkout and cart teardown
- Speed and Core Web Vitals
- Plugin and theme conflicts
- Payments, security and tracking
- Crawler and AI access posture
- Priority-ordered revenue leak list
Stripe or PayPal · delivered in 24-48 hours · fee credited to your first $1,500 block
Most consultants have no horse in the race.
I run CondomDepot.com — a WooCommerce store I have operated since 1996. About 26,000 organic visits a month, up from under 10,000 eighteen months ago. Check it yourself in Semrush, US Domain Overview.
John Fidi, Founder · Go Live Design Co.Same stack you are probably on: WooCommerce, Flatsome, Cloudflare, Kinsta. Restricted category, real payment processing, real chargeback exposure, zero paid traffic. Every finding in your audit comes out of running that, not out of a checklist someone downloaded.
CondomDepot.com · organic traffic
2.7× in 18 monthsSemrush US, monthly organic sessions. Pulled September 4, 2026. Verify it yourself in 90 seconds.
The expensive problems are the quiet ones.
Nothing here throws an error. That is exactly why it survives for months.
What gets checked
Eight areas, every one of them somewhere I have personally lost money before.
Checkout and cart
Every step, guest and account, mobile and desktop. Coupon logic, tax and shipping edge cases, silent failure states.
Speed and Core Web Vitals
Real page weight, render blocking, image and font delivery, caching and CDN layer, what your cart costs on a phone.
Plugins and theme
Conflicts, abandoned plugins, duplicate functionality doing the same job twice, and which updates are going to break you next.
Tracking and analytics
GA4, pixels, purchase events, double fires, consent-mode breakage. Whether the numbers you report on are real.
Payments and processors
Gateway configuration and failure modes, high-risk posture, chargeback exposure, what happens when one method goes down.
Security and bot traffic
Card-testing exposure, login surface, WAF and rate limiting, and how much of the traffic in your reports is not human.
Crawler and AI access
Robots rules, sitemap health, canonicals, Cloudflare bot settings, and whether Google can actually reach the pages that make you money.
Revenue leaks
The named list. Page by page, in priority order, with what it is likely costing and roughly what it takes to fix.
Whether Google can actually reach your store.
This used to be its own product. It is now one layer of the audit, because it is one setting away from being catastrophic and about thirty seconds away from being checked.
Cloudflare resolves crawler access under the most restrictive rule you have set. If anyone on your side ever switched on “Block AI bots” to keep training crawlers out, that same rule can take Googlebot, Applebot and BingBot with it. Owners usually discover this from a traffic chart, months later, and blame the wrong thing.
I check it. Along with everything else that decides whether your catalog is reachable at all.
In this layer
Every one of these is verifiable by your own team after I hand it over. Nothing here requires taking my word for it.
Four steps, no meetings.
Send the URL
No admin access, no discovery call, no NDA dance to start. Add anything you already suspect and I will chase it first.
I dig
A working week of attention on your store, using the same tooling and the same instincts I run on my own.
Report and walkthrough
A written findings list in priority order, plus a recorded screen walkthrough so your developer sees exactly what I saw.
You choose
You fix it, your team fixes it, or you buy a block of hours and I do. No retainer, no lock-in, no upsell call.
Buy a block afterwards and the $599 comes off it.
The audit becomes free and you already have the list. That is the whole pitch.
I work with your developer, not over them.
The person most likely to kill an outside consultant is the in-house developer, and usually for a fair reason. Consultants turn up, hand the owner a list, and leave the dev holding it in front of their boss.
That is not this. I find, your team chooses, nobody loses a job. In a typical audit, a good share of the findings are things your developer already knows about and has never been given the hours to fix. A written report from outside is often the fastest way for them to finally get those hours.
Three prices. Nothing else.
No retainers, no packages, no call to find out what it costs.
The free look
Ten a week. Expires in 7 days.
- Three specific findings, named pages
- Back within one business day
- No call required, no access needed
- If it is useful, you already know what to do next
The audit
24-48 hours. Credited to your first block.
- All eight areas above, in depth
- Written report in priority order
- Recorded screen walkthrough for your dev
- Crawler and AI access layer included
- Fee comes straight off your first block
The block
10 hours at $150/hr, over 60 days.
- I fix, your team fixes, or we split the list
- Unused hours roll over once
- No retainer and no minimum term
- Your $599 audit fee comes off the first one
Straight answers.
Yes, and it costs nothing. Send your store URL and I will send back three specific findings within a business day. Named pages, named problems. That is the front door and it is free.
The audit is for when you want the whole list instead of three items off the top.
Not to start, and not for most of it. The free look and the large majority of the audit happen from outside your store, the same way a customer or a crawler sees it.
If a specific finding needs confirming from inside, I will ask for a read-only account for that one check and tell you exactly what I am looking at.
That is most of what I do. Supplements, sexual wellness, CBD, nutra. High-risk processing, ad-platform category restrictions, age gates, chargeback ratios.
I run a store in that world, so this is not a favour and it is not priced differently. Agencies refuse this work, which is why those owners usually have nobody to call.
A tool tells you your images are large. It does not tell you that your checkout drops the shipping method on mobile Safari, that your gateway has been declining one card type since June, or that a Cloudflare rule someone set last year is blocking Googlebot.
Tools find what is measurable. An operator finds what is expensive.
24 to 48 hours from the time you buy, seven days a week. If it is going to be longer than that for any reason, you will hear it from me before you pay, not after.
On a store doing real volume, that has not happened yet. If it does, you will get that in writing, with what I checked and why it is clean, and I will refund the fee.
A clean bill of health from someone who runs stores is worth having. It is not worth charging you for.
I do. There is no team, no junior, no white-label subcontractor in another timezone. That is also why there are only ten free looks a week and why the book stays small.
Ready for someone to actually look?
One store. $599. Written report and recorded walkthrough in 24 to 48 hours, credited against your first block.